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67 new active travel photos

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Sustrans have very kindly provided 67 new active travel photos for the promotingactivity.com photo library. These have got a Sustrans logo on them. If you want to access the originals without the logo, higher resolution photos or more photos then you’ll need to contact Jon at Sustrans on photos@sustrans.org.uk.

Why design is so important

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Design is a hugely important part of your activity marketing campaign and that doesn’t just mean making sure that your logo is in the right place on the page or that it looks attractive to your boss.

 If you look at the communication plans  we’ve written for each of the 29 activity segments then you’ll see that each of the segments relates to different brands. For example Paula (26-35, less well off) likes Argos, whereas Elaine (56-65, better off) likes John Lewis.
 

‘Inclusive and Active 2’ is launched

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“Inclusive and Active 2‟, the new five year sport and physical activity strategy for disabled people in London has been launched and presents a vision of active disabled Londoners.
 
Created in partnership between the Greater London Authority (GLA), NHS London and Interactive, „Inclusive and Active 2‟ aims to build on the success and profile of the first ‘Inclusive and Active‟. The strategy will increase the number of disabled people participating in sport and physical activity, change perceptions of how disabled people can maintain an active lifestyle and embed inclusion within mainstream sport and physical activity.
 

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